Jayadevan PK (also referred to as JPK) is a former journalist and the founder of FactorDaily. A published author and renowned columnist — his journey is an inspiration to many journalists. His words are found in established publications such as The Economic Times, The Hindu, Moneycontrol, and has appeared on Television channels like Deutsche Welle & The BBC. On a regular day, you'll find him writing, podcasting, or marketing; he states he does various things that come to his mind that may not always make sense to the external world.
His podcast, Use Case, offers excellent insights into the startup world and features investors and entrepreneurs. His profound interest in startups, technology, product, and design is pretty much evident in everything he does — whether it's his podcast or Twitter profile. His first book, Xiaomi: How a Startup Disrupted the Market and Created a Cult Following, is out in the market, and it is an invaluable start for those interested in understanding how this Chinese startup took over the world. Currently, he is the head of content and communications at CoinSwitch, India’s largest crypto trading platform.