Shane stayed consistent in creating and posting. He did not stop even when he gained minimal views. In hindsight, it was only supposed to be a two-week affair, but things changed, and his reaction videos went viral. In only two months, he gained 1.2M followers with 500 million views on his videos. There was no looking back hereafter — his follower count and engagement grew month on month.
Unlike others, TikTok's algorithm is complex, and Shane admits it's tricky to reverse engineer its actual algorithm. So, he decided to mimic viral posts, but he personalized them. His approach to crafting viral videos was straightforward — reacting to already viral videos because they generate more views.
"If the video I'm reacting to has 20 million views, there is a higher chance for my reaction video to fetch 20 million views or more."
Now, his followers recommend videos that he can react to by tagging or messaging him. Based on how viral the original video is, Shane decides whether to react or not; for instance, if those recommended videos have 15 million views, he considers them fit. He doesn't watch them beforehand and reacts to them candidly.