When Lyle turned 30, he decided it was about time to take up a real job. His wife then worked at an insurance agency, and they moved to Sonoma County. Her office was hiring an insurance underwriter and asked Lyle to take it up; Lyle worked there for five years, and when that agency moved out of their area, he took up a sales job. As a sales manager, he handled a small team and also ran numbers. His company was growing 2% a year, and when he found out Uber was growing 20% month on month, he thought it was incredible. That's what drew him to the startup world, wanting to be involved in early-stage startups.
"I joined a cohort-based school called Tradecraft to study growth marketing, which helped jumpstart my career in the tech world. I worked at an early-stage startup, which another startup bought, and later, I joined another acquired startup. I've been in tech ever since."
Lyle shifted to the tech world as he was excited to build something from nothing. He relished the advantage of working at early-stage startups, which allowed him to influence their creation and put them out in the world. Besides, he was the first marketing hire at one of the startups.
"Being a part of an early startup felt like a risk-adjusted founder's experience — it's just that you gain a similar experience like a founder would by building something from scratch."
But another interesting thing is during his insurance underwriter stint at the insurance agency, he founded a startup with friends. Although it didn't see success, it was a learning curve as he understood the value of acquisitions. He also met driven people, understood the tech industry on a broader level, and experimented with diverse ideas.