Even if Sam didn't sell The Hustle, it would've made about $20 million this year and perhaps, around $8 million from subscriptions. Their subscription business, Trends, is reasonably profitable through advertising. Before COVID, they were making millions from the conferences too.
Sam didn't realize it was possible to make money from subscriptions out of fear of not being good enough or that people wouldn't pay for his content.
"But I saw others doing it and thought we could too. When The Hustle got to a million subscribers, we were making about $8 million through advertising. That's when we launched the subscription model."
Even before Sam struck gold with The Hustle, he made a couple of thousand dollars monthly from the Craigslist PDF. Then, he created a content school that drove revenue too; subsequently, he also launched some courses, including an Ideation Bootcamp, which made $300,000 in the first 30 days. For the content school, one of the first courses he created was on copywriting, priced at $2,000. Those who were keen on learning from his copywriting expertise or research skills readily signed up for the paid classes.