Creator Economy

Movies & Influencer Marketing Campaigns?

Thousand Faces Club
Sep 5, 2023
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minutes read

You know what's awesome? We've discovered a bunch of awesome books on Kindle Unlimited that we're planning to devour.

Some titles we've added to our library include Bunny by Mona Awad (this has been trending on TikTok for a while now), Memetic by James Tynion IV & Eryk Donovan, and This Book is Gray by Lindsay Ward.

Have you been discovering any new books on Kindle Unlimited? Let us know.

While we’re on the topic of reading, here’s what you’ll read in this week’s newsletter. 👇

  • Advice of the week: Tony Morgan on time management
  • News that caught our eye: 10K+ stores are linked to YouTube channels
  • Podcast worth following: Talk Easy Pod
  • Opinion: Movie promotions on TikTok?

Bad at Time Management?

Well, who isn’t? 🤷‍♀️

As creators ourselves, we know how difficult time management is. Especially, if you're someone who enjoys dabbling in different things. But you know, what's the tricky part here? When we don't effectively manage our time, we don't fall back on deadlines or work alone — it finds a way to creep into other parts of our lives, resulting in burnouts and lack of motivation.

If you look at the most successful creators today, they all follow a routine to manage their time effectively. Here's what Tony Morgan says about time management. 👇

YouTube Shopping Hits a New High With 10K+ Stores Linked to Channels

Shopping is the word.

It's what breaks and makes banks. 🛍️

Last week, YouTube published a blog post saying, "More than 100,000 creators, artists, and brands have connected their own stores to their YouTube channels."

With grand plans to expand on the shopping feature, YouTube intends toallow creators to tag brands in Shortsand morefeatures to support shoppable content. Various brands and creators already leverage YouTube to sell their merchandise or products, and this new milestone proves just that. If we’re being honest, whether we’re planning to buy a moisturizer or a pair of headphones, watching reviews on YouTube has become a ritual. Isn’t it?

Read the entire blog post here. 👇

Talk Easy Pod Opens Your Heart to Something

It’s not every day you stumble upon podcasts that bring intimate and immersive stories from filmmakers, storytellers, and artists. And Talk Easy Pod, hosted by Sam Fragoso, is one of them.

These conversations aren’t for everyone — and certainly not something you binge-listen! Every episode is moving and leaves you thinking for hours after. If you’ve been looking for podcasts that offer stories of ups and downs in a creator’s life, you must listen to Talk Easy Pod. This podcast drops a new episode every Sunday.

Check out this episode. 👇

Hollywood Stars Relying on TikTok Stars for Movie Promotions?

If you watched the Oscars or its afterparty, you already know how influencers or TikTok creators have shared a space with international filmmakers and stars.

It doesn't come as a surprise, though. 🤷‍♀️

From Netflix Originals to mainstream cinema, influencers are signing movies. But Hollywood cinema depending on influencers? This changes everything.

John Wick 4 has come out last week but Tubefilter published a report in February saying, John Wick spent $500,000 on TikTok trivia promo.

Today, many international cinema promotions include influencer marketing campaigns — this isn't because influencer marketing is relatively cheaper; it's also more impactful. If you think about it, most of us have ad blockers, and we don't always know the latest releases. Influencer marketing campaigns put movies in front of such digital-native users and, more importantly, urge them to watch a movie.

It's as simple as that: if your favorite TikToker doesn't talk about a movie, it's just irrelevant for you.

What do you think about it?

🔥 What Else Is Brewing?

💸 Will paid social media be the only social media that matters? Well, that’s what Elon Musk says. Check out this pieceby Social Media Today for more information.

🕺 Zigazoo was once a TikTok alternative for kids, but now Gen Z users are using the app like crazy. This is because Gen Z finds Zigazoo less toxic and more fun. Know more about it here.

🎵Can you build a community through Shorts? Fans of musicians and artists can now upload their favorite musician's latest hits and increase their reach. Sounds like your fans are the new digital PR team, isn't it? YouTube published a post on this; check it out here.

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